How to Convince Your Boss to Send You to WordCamp

WordCamp Birmingham offers sessions and workshops for website owners, entrepreneurs, and bloggers, but what about businesses?

The internet has opened up a LITERAL world of possibilities for companies to grow their reach. The key is getting the decision makers to understand the value of sending you to the conference.

How do you justify your company sending you to WordCamp Birmingham 2018?
At a $40 price-point, it shouldn’t take much convincing! If you have other travel expenses to consider, here is a sample email that you could send to your manager, extolling the virtues and benefits of attendance. Customize it as needed to highlight the topics that are most important to your boss.

Sample Request Letter for WordCamp Birmingham

FROM: [your name]
TO: [your supervisor’s name]
RE: [Improvement of WordPress skills]

I understand our company needs to control its training costs and I know that it is looking for ways to get the most for the money it spends in every area. There is a cost-effective professional education conference featuring several seminars and workshops with professionals within the WordPress community. Here is a link to the schedule:
https://2018.birmingham.wordcamp.org/schedule

Notice it includes three tracts: Content, Business, and Development. Many of the topics are even relevant outside of the WordPress community–topics like SEO optimization, Google Analytics, Accessibility, and A/B User Testing. The Happiness Bar is available all weekend and consists of experienced developers providing free technical assistance to attendees for any WordPress issues they want to resolve during the conference.

I would like to attend WordCamp Birmingham 2018, August 4-5, 2018.
The registration fee is only $40 and includes registration, lunch both days, and lots of networking opportunities. The room rates at the available hotels are only $99/night, and transportation costs would be minimal with the option to either rent a car or use Uber.

The seminars will provide us with essential knowledge about creating new content, growing income streams through business development, increasing our virtual presence with SEO and Google Analytics, and learning how to implement emerging technologies from experienced developers to take WordPress to the next level.

Normally, an industry conference like this would cost hundreds of dollars! Fortunately, the WordPress community has tremendous support from volunteers, industry partners, and local businesses who have provided enough sponsorship to make this event ridiculously affordable! Please let me know as soon as possible since tickets are limited and there’s less than a month before the event. I can’t wait to share what I learn there!

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It doesn’t hurt to ask your boss to send you to WordCamp, because, if you don’t ask, the answer is always “No.” Share the benefits of the conference and how you can bring those benefits back to the office.